Assignment 3: The Orange and Apple, and The Lemon (Final)

Introduction of Apple and Orange.
Landscape. Long shot.



Apple approaches Orange.
Landscape. Medium shot. Apple is arranged in front as it is the acting character.



Apple and Orange spend romantic night together.
Landscape. Shot taken from top view to capture the candle light being cast on the two fruits' surfaces.



In candlelight, Apple and Orange kiss <3
Portrait. Long shot to include shadows and create ambiance better.



Lemon appears.
Landscape. Tilt (Dutch) shot to hint disturbance.



Lemon replaces Apple by Orange's side.
Landscape. Close-up shot of apple with blurred lemon and orange in background.




Hand reaches in to grab Orange.
Landscape. Long shot to capture the presence of all three fruits.



Orange was "killed". Lemon and Apple watch from a distance.
Landscape. Close-up shot of eat orange to maximize impact of loss of lover. Blurred lemon and apple to portray distance.

Assignment 3 Update: Need to buy fruits

As my orange had been eaten, I'll have to find time to buy new fruits for Assignment 3 again.

Post-lecture (4) Thoughts: Angles

From the lecture, I've understood the jargon and terminology which describes the different camera angles and shots used in our daily lives - industrial, recreational, commercial.

I would like to share a activity that requires skilled angling which gives you a whole new perspective and meaning to a picture, if taken from a normal angle.

Introducing to you, Extreme Tilting.



















From a normal long shot, the actors in the pictures will look totally nuts. But due to the 90 degrees tilt in angle, they create an illusive "action" picture which captures a dynamic jump/fall in one photo. Really creative, hope you enjoyed it :)

Assignment 3: 1 Story, 8 Pictures.

Apple meets Orange.



Apple BLUSHES.
Close-up View on Apple. Increase in apple redness.



Candlelight date.
Photo taken with Apple closer to lens as Apple is the main character. Need to have an equal balance between candle and the two fruits so that the attention will still be on the two fruits. Candlelight meant to provide ambiance only.



Kiss scene between Apple and Orange.
Candle is not the focus anymore but having it peeping over the fruits creates a "drama-kiss" effect. Portrait shot points towards the two fruits at the end. Viewer should be able to focus on the kiss easily.



Apple 2 APPEARS! Competition for orange's love begins.
Critique: Apples look alike. Some viewers thought apple and orange had a baby which is an orange.
Solution: CHANGE THE THIRD PARTY.



Newcomer Apple manages to win Orange's heart. Original Apple is replaced and feels jealous.
Close-Up view of Original Apple with the new couple in the background. Original Apple is given a green hue to show jealousy.
Critique: Confusion of which apple is which starts here. Same solution.



Orange disappears. Two apples looking at a certain direction.
Black-out on one side of the picture to show directionality.
Tilting (Dutch angle) attempted to show a sign of horror/fear.

Critique: People couldn't understand why the sudden change in number of fruits. Broken link in storyline.
Solution: Show a hand picking up the Orange and the other two fruits watching Orange being taken away. Directs the storyline to a natural ending with Orange being eaten.



Orange was eaten. Two apples watch their ex-lover from a distance.
Close-up view of orange slices on plate with apples blurred in the distance.

Assignment 2: Business Card (updated)

I am the Marketing Executive of a company called "Target, Pest Control". The company specializes in rodent and pest controls in Singapore. Due to the well-built environment conditions, concerns or the need for pest control is usually limited to small-sized pests like rats, insects, or snakes most of the time. In other countries, rodents or pests can be as large-sized animals which include mammals as well as there is more room for wildlife.

Our goal is to provide efficient and immediate removal of rodent and pests which pose as a problem for residents. We have specialists in our company and we ensure our customers that the process of removal would be fast and clean, without leaving behind any traces or imposing other problems like cleaning up or follow-up issues for them. In this market, customers value efficiency and professionalism and hence we use that as our selling point as well.

I hereby present to you, my business card.


Front


Back

The objectives of having a business card is to:
1. Introduce myself
2. Communicate effectively what "Target, Pest Control" has to offer to card receiver

Usage of symbols:
1. Iconic - Rodent used is an iconic representation of a real rodent
2. Symbolic - red target image is symbolic of the act of "targeting" a target. A few red circles combined together, by convention and based on cultural norms, is the focal point of a "target".
3. Indexical - Pointing the red target at the rodent communicates one message: the rodent is the target and the symbolic red circles point towards the action that comes after which involves eliminating the rodent.

Iconic, symbolic and indexical symbols interact with one another to communicate the right message. The company "targets" on rodents and effectively eliminates it for you, so employ our services NOW if you want such an action to be taken.

The card is simple, non-decorative to deliver its industrial context. Minimal images are used to be practical and deliver a clear message.

Assignment 2: Mission Pest Control

A few days shortly after the submission for Assignment 1, I had a dream. I dreamt of a very cute Pudding (a hamster species) which morphed into a horrible rodent as my dream progressed. I decided that this is a calling for me to create a pest control business card!!!

Experimenting with different degrees of abstraction



I first sketched different degrees of abstraction for a rodent. From footprints to the full body of a rodent, I decided that using a full-body rodent will be able to deliver a pest control message more clearly as pest control is a business industry which doesn't call for a cute image, rather than a practical and functional image for a company.

Different Degrees Of Abstraction (extended)



After which, I experimented with different full-body rodent images and I decided to choose the second one as it has a "softened" look which filters out the ugliness of a rodent but yet still represents the image of a rodent clearly.

Combined with a symbolic "NO" sign, I created a SYMBOL:



It is meant to communicate an anti-pest message.

Business Card Final



No flowery language, just what service, the company "motto" - we say "NO" to pests - and contact details on the business card to give interested customers sufficient information to contact the company if they are in trouble.