Project Assignment: Individual

Theme: Loving your grandparents

Story idea: One day, like any other day, Joyce left for school in the morning. Grandma reminded her to be back home by 1pm after school as she would be cooking lunch. After dismissal at 12.45pm, Joyce was asked to join her friend, John, to play at a playground near school. Joyce remembered that Grandma was cooking lunch but decided to follow John. She had a really great time and time flew past. At 3pm, John had to go home. On her way home, an angry Grandma appeared in Joyce’s mind and Joyce quivered in fear of getting scolded. Suddenly, it started to rain without any warning and there’s no sheltered way home. Joyce ran but in her rush, she slipped and fell. Tears streamed down her cheeks and she regretted not listening to Grandma. If she had gone home by 1pm she would not be caught in this rain! However, Grandma came, smiling at her warmly with an umbrella in hand and they went home happily together. In the years to come, Joyce always remembered this day and was always there to offer Grandma an umbrella on rainy days.

Story Title: Love Your Loved Ones
Sketches:












Why it was not chosen in the end:
No actual element of surprise (pure narration of a simple event)
Too slapstick
Boring and lack of action

Assignment 5: CFA Card (Final)

Landscape. Parallel elements to portray continuity. Snowflakes and pixie dust added in to represent "Christmas" and "New Year" on alternate sides of the ribbon. Silhouette of dancer is kept in the middle and below the font to avoid distraction and maintain the connection with the main dancer body.

Critique for CFA Card

In general, my CFA card design was simple and the feedback I realized during critique was that having a dark maroon background was too "heavy" and perhaps too sombre for the occasion and I should pick another colour combination which gives a lighter feeling that is representative of the "arts" like dance as well.

so i've chosen this e-card and it will be developed more :)

Assignment 4: Fat-O-Meter Poster (Final)

Theme: Stimulating the health conscious in people
Target Audience: Overweight people at large. Average people are secondary.

The poster aims to target people who are overweight and also serves as a reminder for people who aren't to keep in shape and be healthy.

Thumbnails:



Roughs:





Critique
A comparison between a thin girl and fat girl has insufficient motivation for a person to take on dieting actions. In addition to inadequate persuasion, the scary effect of being a fat person was not communicated at all.

Final:



In order to achieve the scary effect and at the same time motivate audiences to be more conscious of the amount of fatty food they consume, a realistic internal body fat scan image was used instead. The stark contrast in an average person and an obese person raises awareness of how fats actually accummulate in our body. Normal people do not feel the existence of the fats, but they know that they have "fat" regions around the body. Reality is always cruel and harsh and the audience need to be aware.

Assignment 5: CFA Card

Design:


Thumbnails:


Final:

Post-lecture (5) Thoughts: Elements of fear

In order to know how to make my poster scary, I did a research on how other posters induce fear in people. It is important to understand the mind of a human being and what it fears instinctively so that fear can be induced in a natural manner. Sometimes fearsome photos can integrate (black/sadistic) humour as well, and people's action will be "EEEEEE... HAHA!".

1. Dehumanization - Usage of gross inhumane images which will be translated into the emotion of fear in us. We fear because the images direct us to think about how people became so "inhuman" which is usually a cruel process.




(this is a demotivational poster which are quite common. some induce a mixture of fear and humour effect at the same time).


2. Cruelty at a socially unacceptable and deviant level



3. Appealing to basic human desire to live. Pointing out the dangerous consequence of their current actions.



The numbers of ways posters can induce fear in people are numerous, but there is one fundamental element which never changes. Fear is induced when people are exposed to inhumanity, discomfort, or terrible consequences of actions (not limited to this). Every individual have different fears and what's important is that the target audience of your poster should FEAR the topic of your poster. This amplifies the fearsome effect of a poster.

Assignment 4: FIGHT Obesity

File size too big.. still in the process of converting.